While this technology was originally created for the gaming industry, and it was important we feature that in the video, we didn't want to show any actual game footage, but rather focus on the empowering nature of this tech. With that in mind, we create a world where our lead protagonist acted a player proxy in a colorful and futuristic world powered by Eyz.

Our plan centered around creating contrast throughout the piece. The first way we accomplished that was to actually kick off the video with a piece of stock footage before zooming into a server stack and the abstract, animated world of cybersecurity. The way we carried contrast, and leveraged light and dark, throughout the video was to "illuminate the network" with dashes of white and a sense of a light glow following some key shapes. The motion keeps us moving throughout and the 3D components add an exciting level of sophistication. Overall, it is a video we're proud to have light up your screen.

The approach here was to celebrate the unique view that IT teams have of their organization, using a playful sci-fi exaggeration. We start the video with a quick glimpse into a general office setting, before transitioning into a stylized, hi-tech world of the IT team. Floating screens, imaginative transitions, helpful robots—it was all on the table. The freedom created by this futuristic setting also allowed us to show the benefits and features of BetterCloud in an abstracted way, keeping the video both engaging and evergreen.

We’ve all played the SPF guessing game. Is 70 too much? Is 15 too little? Or showed an unwitting family member a questionable freckle or two. And that’s because there are a lot of facts to keep straight around skin cancer and sun protection. The American Cancer Society came to us to help them get clear, engaging and helpful information on these topics out to the masses. We used a vibrant color palette and a full spectrum of skin tones to make learning about skin protection as much fun as a day in the sun.

To show how powerful and low-maintenance AWeber is with a video campaign, we can up with an idea called, 'Imaginary Friends.' Since AWeber makes self-employed business owners feel like they have a whole email marketing team on-staff, we made a video that shows folks what that imaginary (and animated) team looks like. Spoiler: they're really cute.

Working closely with Thorn's design team, we brought motion and emotion together to create a video that elegantly explains an incredibly challenging topic. Over the course of the video the color palette brightens as the content becomes more hopeful and uplifting as well. Additionally, the design of kids in the video became more detailed as the video progresses as well as it was important to show childhood joy in a world where it's better protected. It was even nominated for a 2024 Motion Award under the category of 'Infographics - Social Good'.

While we usually use this section to talk about how we crafted a concept to solve the Challenge, this time we'll focus on production specifics since time was of the essence for this video. So here's a brief list of things we did to get this shot: purchased a ton of widgets (online and in-person), taped out the wall size, cut custom letters with a Cricut machine, had a 48-hour casting process, and brought everything together in a one-day shoot in our studio. From there, given the split screen approach and short duration, it was a matter of lining everything up in post and getting it out the door. Phew!

In order to best capture the vibe of team Robogym we knew we had to get them all together, instead of performing a few remote interviews since they are a spread out bunch, but we also wanted to ensure they were comfortable. By filming at one of the team members homes over the course of the day, we were able to let them be themselves in familiar environment, show pieces fabricated by Fictiv in the workshop setting, and, perhaps most importantly, alert the neighbors that any fires they saw were indeed intentional.

Okay, so it's a marketing video about a marketing solution and our target audience is marketers. To keep out heads from spinning off into the meta-verse, we went with a straight-talking script and an eye-catching visual style branded with Skai's colors. Using real images in this collage style allowed us to be more 'see-say' (as in, here's a visual that that lets you see exactly what the narration is saying). The end result cuts through the jargon and feels unique to Skai's brand atmosphere.

Pella is more than a high quality product, it's the best in the business. And we needed a best-in-class visual presentation to match it. We developed a highly detailed 3D concept that saw the Pella logo bouncing it's way through our script's benefits. With this style, we were able to easily weave in photo-real renderings of windows and the proprietary Pella process. In the end, it's more than showcase for windows, it's a showcase for the Pella brand's pitch perfect balance of strength and elegance.